On 3 November 2025, Lindsey Bennett-Hoesen (founder and owner of MAESONS) participated in an inspiring panel discussion during the very first Anko Live event. With over 600 attendees, it was a remarkable and well-attended event.
Anko (the association for professional hairdressers) created a wonderful platform with this event where entrepreneurs, colleagues, and educators can truly engage in conversations about the future of the industry.
During the panel discussion, Lindsey shared how we at MAESONS believe that a good product is important, but you only make a real difference when it carries a deeper meaning. We focus not only on men’s appearance but also on their inner well-being. More and more, we see how important awareness and connection are. Especially at a time when loneliness among men is still often a silent issue.
We carry this vision of mental well-being and personal leadership into our MAESONS Business Club. On December 4, we hosted another special event on the theme “Leadership from Within”, together with Sharief Niamut from De Mannencirkel. This is a topic that resonates with us personally, as it is about who you are as a person, not just as an entrepreneur or professional.
